Apple Martin stars in Self-Portrait’s resort 2026 campaign photographed by Ryan McGinley among snakes, apples, and open fields.
Summary
- Apple Martin fronts Self-Portrait’s resort 2026 campaign photographed by Ryan McGinley.
- Styled by Mel Ottenberg, the imagery nods to the story of Eve with a modern twist.
- The collaboration marks Martin’s first major fashion ambassadorship.
For its resort 2026 campaign, Self-Portrait features Apple Martin in a series photographed by Ryan McGinley on an apple farm in upstate New York. The images reinterpret the story of Eve through a modern lens, pairing Martin with a live white snake and a handful of apples to explore youth, humor, and control.
McGinley, known for his early portraits of downtown New York’s youth scene, brings that same immediacy to the campaign, giving the portraits an unforced sense of movement and curiosity.
Styled by Mel Ottenberg, Martin wears pieces from Self-Portrait’s new resort collection: a white lace and satin maxi dress, an off-the-shoulder polka dot minidress, and a silver gradient sequin gown. Each look underscores the brand’s ongoing balance between ease and polish.
The campaign reflects founder Han Chong’s intent to capture the perspective of Self-Portrait’s younger audience while expanding the brand’s reach. McGinley’s choice as photographer nods to this generational lens, and his work, marked by vulnerability and candor, feels aligned with the kind of self-assuredness Chong aims to express.
Martin’s debut as Self-Portrait’s newest brand ambassador places her among the label’s global faces including Jisoo, Zhao Liying, and Kate Moss.
The resort 2026 collection will arrive in stores later this week.
