Bottega Veneta‘s Lunar New Year campaign cast includes Olympic champ Pan Zhanle and cinema icon Sylvia Chang.
Summary
- The Anthem: A Mandopop Classic Bottega Veneta bypasses a traditional product push to anchor its Lunar New Year campaign on “Tian Mi Mi,” the 1979 Teresa Teng hit that defines the holiday soundscape.
- The Cast: Olympians and Icons Director Dorothia Zhang unites a diverse crew—including Olympic swimmer Pan Zhanle and cinema legend Sylvia Chang—by filming them simply humming along to the shared melody.
- The Easter Egg: Cinema History A cycling vignette with Yo Yang and Melinda Wang directly mimics the 1996 film Almost a Love Story, paying homage to the famous Maggie Cheung and Leon Lai scene set in Hong Kong.
If you walked into a household celebrating the Lunar New Year anytime since 1979, you likely heard Teresa Teng. Her track “Sweet Honey” (Tian Mi Mi) isn’t just a song; it’s the sonic wallpaper of the holiday, and Bottega Veneta understood this assignment, bypassing the usual red-and-gold logo slap to build an entire campaign around the Mandopop earworm.
Teng’s original vocals give way to the cast in this film, directed by Dorothia Zhang, where humming along becomes the central activity. We see cinema giant Sylvia Chang—an industry vet who has done everything from directing to screenwriting—gripping a microphone for a round of karaoke with her son, Oscar Wang, and You Tianyi.
While that family unit focuses on the screen, other talents lean into different domestic rituals associated with the reset of the calendar. Chef Qu Yuyu preps a meal after snagging a win on Divine Dish, Olympic swimmer Pan Zhanle gets dressed in a sharp fit, and actor Zhang Kang Le picks up a bright bouquet.
Those blooms might serve as a romantic gesture, but the video’s heaviest nod to love comes from Yo Yang and his wife, Melinda Wang, cycling together. The scene rips straight from the 1996 drama Almost a Love Story, mirroring the moment Maggie Cheung and Leon Lai pedal through Hong Kong while singing the very same tune.
The melody loops these disparate scenes into a cohesive narrative about shared history rather than just shifting handbags. It’s a strategy that favors the “beauty of encounter” and individual reflection over a simple product push, letting the cultural weight of the music do the heavy lifting.
