The film moves from the National Gallery to the London Eye to Trafalgar Square with a soundtrack created exclusively for Burberry by Jimothy Lacoste.
Burberry introduces Back to the City, a film and portrait series that focuses on the sights, sounds, and people of London. “Think of it as a guided tour of this incredible city,” says the brand’s Chief Creative Officer, Daniel Lee. “A celebration of its famous skyline, the beautiful buildings and the Londoners who choose to call it home.”
The film follows the route of an open-top red bus tour, moving from the National Gallery to the London Eye to Trafalgar Square, showing a city in perpetual motion. The cast includes musician Jimothy Lacoste, who created the accompanying soundtrack exclusively for Burberry; TikTok’s Bus Aunty, Bemi Orojuogun, known for posing with London’s red double-decker buses; and models Nora Attal, Rubuen Bilan-Carroll, and Libby Bennett. “It’s the personality of its people that makes London feel so unique,” adds Lee. “Something you’ll find woven into the very fabric of Burberry.”
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Pieces from the Autumn 2025 collection are worn alongside a timeless edit, including the Fitzrovia, a new UK-crafted trench style.
Key styles include a floaty capelet, a functional field jacket, and a leather bomber jacket inspired by heritage details. Tailoring comes in wool and cashmere, and the Burberry Check is woven into silk blend trousers, denim jeans, and wool kilts.
Accessories introduce the Strand bag, inspired by classic quilted styles, and new iterations of the Highlands family: a relaxed shoulder bag in smooth leather embossed with the Knight stamp, and a bowling bag in coated check. The Cotswolds tote features trench-inspired hardware.
Footwear spans Cavalier boots inspired by equestrian styles, loafers from the heeled Cadet with a Knight stamp plaque to the chunky soled Rogue, and Matrix sneakers.
Creative Direction: Daniel Lee
Photographer and Filmmaker: Angelo Pennetta
Director of Photography: Errol Rainey
