Chanel reworks its house codes for Fall Winter 2025 26 with Lulu Tenney fronting a campaign exploring proportion and play.
Summary
- Lulu Tenney stars in Chanel’s Fall Winter 2025 26 campaign shot by Anthony Seklaoui.
- The collection reinterprets pearls, tweed, bows, and two tone with new scale and proportion.
- Layering and illusion details bring new dimensions to classic house codes.
Chanel’s Fall Winter 2025 26 ready to wear campaign features Lulu Tenney in images by Anthony Seklaoui that look closely at scale and proportion. The house’s signatures take the lead: the bow, the ribbon, the pearl, tweed, and two tone are stretched, tightened, and recut until they read with a new intensity.
Pieces stack and slip to change the line of the body. A black tulle blouse and skirt slide over an ecru trouser suit, softening the jacket’s edge without losing its structure. A blue velvet suit is tailored to mimic denim, a neat illusion that folds casual texture into evening polish.
Scale shifts are most vivid in the accessories. A heel formed from a single pearl; a crossbody bag that reads as an oversized necklace; a leather wallet expanded into a clutch that carries like an object. Jewelry goes maximal with rhinestones, adding a shot of sparkle against the clean tailoring.
Seklaoui keeps the frame spare so the changes register. Small cues do the work: a bow stretched across a collar, rhinestones catching light on the wrist, a veil of tulle sitting over tweed. Each detail isolates a code and shows what happens when its size or length is pushed.
The full campaign is available to view on chanel.com with pieces arriving in Chanel boutiques this season.
