The new images extend the April runway show’s mood, mixing ecru tweed coats with sculptural eveningwear.
Summary
- Mario Sorrenti photographs the CHANEL Cruise 2025/26 campaign on the shores of Lake Como, set at the Villa d’Este.
- The collection’s key looks move from day (ecru tweed coats, pale yellow denim) to evening (black and white lace, sculptural leather).
- Accessories include patent leather mules, woven raffia totes, and mini CHANEL 25 bags in incandescent yellow.
The new CHANEL Cruise 2025/26 campaign extends the collection’s narrative from its April show at Villa d’Este. Photographer Mario Sorrenti captures models Alix Bouthors, Ida Heiner, and Xu Wei against the Lake Como backdrop. The location, noted as a Renaissance structure and a past refuge for Hollywood figures, provides a cinematic setting for the clothes.
The wardrobe itself presents variations on summer dressing using CHANEL codes. An ecru tweed coat with a sailor collar is belted over a draped swimsuit, styled like a dressing gown. A pale yellow denim ensemble features pink beads and a silk camellia emblem. Stripes appear in two distinct ways: white on navy, and terracotta on a cotton polo shirt. A fluid set, a tunic and trousers in white and navy silk, offers a different interpretation of the classic two-tone.
The mood transitions for evening. A short black and white lace dress is designed to capture light. A leather dress offers a sculptural silhouette that reveals the back and shoulders. This idea of contrast (dramatic blacks and iridescent whites, pure lines and luxurious details) is central to the campaign’s images.
Key accessories finish the looks. The campaign features patent leather mules, oversized black sunglasses, and woven raffia totes. A mini CHANEL 25 bag in incandescent yellow also appears.
The CHANEL Cruise 2025/26 collection will be available in boutiques from November 10, 2025.
