Photographer David Sims captures Grace Hartzel for Chemena Kamali’s Fall-Winter 2025 campaign.
Chloé’s Winter 2025 campaign centers on American model Grace Hartzel, photographed by David Sims under the creative direction of Chemena Kamali. As the house explains, the imagery looks back, “drawing on the legendary allure of Villa Nellcôte in the early 1970s, a time marked by creative freedom, decadent ease, mystery and contrast.” “The campaign evokes an atmosphere of cinematic tension between sensuality and restraint, presence and escape,” according to Chloé.
Kamali led creative direction, with styling by Elodie David. Sims also directed the film component.
“With these images, I wanted to capture the off-season spirit as well as the sense of escape and freedom of the French Riviera in the early 1970s, a time when creative freedom, decadence and mystery collided with the raw hedonism of that time,” Kamali said. “Grace brought her own sensuality, rebellious charisma and dynamic free-spirited energy into the campaign and made it entirely hers.”
The winter collection is set to arrive in Chloé boutiques and on Chloe.com from Sept. 4.
