Created with Dan Colen and the Sky High Farm Biennial, the campaign is a single spread without products or models, a white background flecked with multicolor confetti.
Courrèges, led by Nicolas Di Felice, partners with artist Dan Colen and the Sky High Farm Biennial for Fall-Winter 2025. The campaign is a single spread without products or models, a wide white background scattered with a flutter of multicolor confetti.
The image centers on Colen’s “Moments Like This Never Last” (2010), used as a communication tool that addresses the contemporary and ephemeral moment. A cherished book in Di Felice’s personal library, Moments Like This Never Lastserved as a key reference for the season’s collection and scenography, an explosion of colored confetti, played in rewind.
The campaign sets out the collection’s core idea, the pursuit of lightness as a uniting force through heavy times. In a world filled with objects of desire, Di Felice wanted to offer something different, sharing personal emotions to convey a sense of creative togetherness. Courrèges reclaims the commercial space as a canvas for hope, showing that even in difficult times, joy, memory, and wonder remain shared acts of resistance.
The project supports the inaugural Sky High Farm Biennial, running June to September 2025 in Germantown, New York. Led by Dan Colen and the Sky High Farm community, its exhibition “TREES NEVER END AND HOUSES NEVER END” explores the relationship between local ecology and history in the Hudson River Valley. The biennial demonstrates how artistic and organizational forces can create meaningful experiences, while generating critical funds for food sovereignty and climate solutions.
