Donna Karan New York Marks 40th With Supermodel Campaign

Donna Karan New York turns 40 with a fall campaign led by Claudia Schiffer, Irina Shayk, Imaan Hammam, Liya Kebede, and Mariacarla Boscono.

Donna Karan New York 40th Anniversary Campaign | Source: Donna Karan New York
Donna Karan New York 40th Anniversary Campaign | Source: Donna Karan New York

Donna Karan New York is marking its 40th anniversary this fall with a new campaign that brings together five of fashion’s most recognized faces. Claudia Schiffer, Irina Shayk, Imaan Hammam, Liya Kebede, and Mariacarla Boscono star in the collection, chosen because each feels deeply connected to Donna Karan’s idea of femininity and strength.

Donna Karan New York 40th Anniversary Campaign | Source: Donna Karan New York
Donna Karan New York 40th Anniversary Campaign | Source: Donna Karan New York
Donna Karan New York 40th Anniversary Campaign | Source: Donna Karan New York
Donna Karan New York 40th Anniversary Campaign | Source: Donna Karan New York

The models appear in a film reflecting on the brand’s legacy, speaking to its timeless appeal and its celebration of women.

The visuals and styling lean into city life energy, with deep chocolate, plum, and polished metallic shades, while remaining elegant and wearable. Creative director Trey Laird keeps the brand’s voice modern but grounded.

Donna Karan New York 40th Anniversary Campaign | Source: Donna Karan New York
Donna Karan New York 40th Anniversary Campaign | Source: Donna Karan New York
Donna Karan New York 40th Anniversary Campaign | Source: Donna Karan New York
Donna Karan New York 40th Anniversary Campaign | Source: Donna Karan New York

The campaign reinforces Donna Karan’s history of featuring generational icons. Last fall’s campaign included Christy Turlington and other icons, and Kate Moss led spring 2025.

Forty years on, Donna Karan New York continues to show that its vision of strength and sensuality remains just as relevant.