The Korean eyewear giant taps FKA twigs for a campaign that doubles as a music video and a lesson in botanical design.
Summary
- FKA twigs co-directed the campaign alongside Jordan Hemingway and contributed an unreleased track to score the visuals.
- The “Bouquet” collection moves away from standard structures, using looping silhouettes and tangled arms to mimic the organic growth of plant stems.
- Starting January 16, the brand opens immersive pop-ups in six cities, featuring chrome statues and oversized floral installations.
If you want to sell sunglasses in 2026, you do not just book a model. You hand the keys to FKA twigs. Gentle Monster knows this, which is why their Spring 2026 campaign feels less like a commercial and more like an art film you would pretend to understand at a dinner party.
The Korean eyewear giant tapped the singer to co-direct the visuals for their new “Bouquet” collection, working alongside Jordan Hemingway. The result is exactly the kind of fever dream you would expect from that pairing. Set in a dreamscape that feels miles away from a typical studio lot, the film tracks the lifecycle of a bud as it opens up. It is moody, it is slick, and it is scored by an unreleased track twigs dropped specifically for this release.
But let us talk about the actual frames. Gentle Monster pulled heavily from the chaotic structure of a garden for this line. Forget clean, geometric minimalism. These glasses mimic the twist of a stem, featuring looping silhouettes and arms that look tangled on purpose. The standout pair sports heavy detailing along the sides, looking like layers of a floral arrangement that got dipped in acetate.
To back the release, the brand is overhauling physical spaces in six cities globally. These are not just shelves and mirrors; they are surreal gardens mixing oversized flowers with reflective chrome statues. It is a physical manifestation of the campaign’s eerie, beautiful vibe.
The collection hits online and physical stores on January 16. If the campaign is any indicator, these will not stay on the shelves for long.
