Starring Greta Lee, the new global campaign frames fashion as a daily transformation where clothing creates a new character.
Summary
- Creative Director Jonathan Anderson collaborates with photographer David Sims for a campaign that treats fashion photography as a study on character rather than traditional advertising.
- The cast features a mix of Hollywood actors and athletes like Greta Lee and Kylian Mbappé posed in spare, aristocratic settings that suggest moments of rehearsal or rest.
- The collection bridges the past and present by pairing archival pieces like the Bar jacket with modern items such as Delft shorts and easeful denim.
Jonathan Anderson frames the Dior Spring-Summer 2026 collection as a series of visual sketches. In collaboration with photographer David Sims, the Creative Director approaches the season as a study on character. These photographs, rendered in both color and black and white, rely on body language and ambience to convey their message. It is a recoding of the House that feels less like a commercial push and more like an interpretive act of image-making.
The setting sets a specific tone. We see actors and models placed against a backdrop of boiserie and parquet flooring. The furniture and linens imply an aristocratic environment, yet the elements remain spare and poignant. Inside these rooms, the cast appears caught in moments of transition. Actors Greta Lee, Louis Garrel, and Paul Kircher join footballer Kylian Mbappé alongside models Laura Kaiser, Sunday Rose, and Saar Mansvelt Beck. They are not posing in the traditional sense. They appear at rest or in-rehearsal, hovering somewhere between reality and mise en scène.
Anderson focuses heavily on the architecture of silhouettes. There is a clear dialogue happening between the past and the present. Archive references ground the collection, specifically through the Bar jacket, which is now paired with Delft shorts. The styling juxtaposes bold lines with a sense of calm. The grandness of the aristocratic setting meets the reality of the everyday through tailoring, piped shirting, knitted capes, and easeful denim pants.
This Dior clique embraces a liberated sense of style where dressing up is an intuitive act. The accessories seem to have their own temperaments that add nuance to the characters holding them. The Lady Dior bag appears covered in tassels while the gracious Dior Cigale features a signature mini bow. Newer additions like the soft Dior Crunchy, the Dior Bow bags, and the Diorly round out the selection.
