Hunter Schafer stars in a new film by Nadia Lee Cohen that brings Gentle Monster’s Fall 2025 collection to life.
Summary
- The brand’s Fall 2025 eyewear campaign arrives through a short film titled The Hunt.
- Directed by Nadia Lee Cohen, the one-minute piece captures Schafer in a cinematic suburban dreamscape.
- The collection features minimalist silhouettes, slimmer frames, and metallic finishes.
Gentle Monster’s latest collection arrives not through a runway, but through film. The Hunt, directed by Nadia Lee Cohen and starring Hunter Schafer, marks the debut of the brand’s Fall 2025 collection, a one-minute short film that trades spectacle for atmosphere.
Set in a distorted suburban world, Cohen’s film turns a simple setting into something uncanny. Schafer moves through the space like she’s caught between dream and reality, her gaze framed by the collection’s clean, narrow designs. The story nods to classic horror cinema, but in Gentle Monster’s world, the fear is subtle and beautifully staged.
The Fall 2025 lineup builds on the brand’s ongoing evolution toward restraint. Frames are slimmer, edges smoother, and finishes more deliberate. Neutral and metallic tones anchor the range, making each piece feel both timeless and technical. Compared to the playful spirit of past releases like Gentle Jelly or Jentle Salon, this season finds calm precision at the forefront.
To extend the film’s mood, Gentle Monster is also introducing an interactive game that places players inside Cohen’s vision of The Hunt. The digital experience continues the same surreal tension between fantasy and form that defines the campaign.
The Hunt and the Fall 2025 collection will be available on Gentle Monster’s website starting November 7.
