Photographed by Yoon Ji Yong, JISOO returns for her fourth Tommy Hilfiger campaign as the brand extends its racing-club concept into Fall 2025.
Tommy Hilfiger continues its Fall 2025 campaign with “The Hilfiger Racing Club,” bringing JISOO back as the face of a racing-inspired chapter that folds preppy codes into motorsport pageantry. The first iteration launched globally on August 26 and will extend through branded experiences, creative collaborations, and racetrack-inspired events, a program that treats prep as a practice of reinvention rather than rules.
Positioned as a global style statement, the campaign merges race club nostalgia with the brand’s preppy charm and contemporary spirit. JISOO stays central to that mix, part of the wider Tommy Hilfiger circle of artists, influencers, and tastemakers that keeps the label connected to culture. This is her fourth campaign for the house.
“On my journey so far with Tommy, I’ve come to learn that he’ll take you to the most iconic settings—so I was excited to step into his world of luxury motorsport,” said JISOO. “I’ve always had a personal love for cars, and Tommy reimagined this venue with his bold and vibrant style. I felt so confident and at ease in his latest collection, which plays with the classic codes of prep and feels so personal, playful and refined.”
Photographed by Yoon Ji Yong, the images center on JISOO’s poised presence at a legendary track. The wardrobe underscores the brand’s return to its New York City heart for Fall 2025, reworking prep through layering and texture. A navy varsity-style coat sits over a crest sweater for a look that reads soft yet structured. A pleated silhouette paired with a sculptural camel jacket and striped knit nods to tradition while landing in the present, a succinct take on a modern heritage wardrobe.
“Reimagining prep has been at the heart of my creative vision for 40 years,” said Tommy Hilfiger. “From the beginning, I’ve blended classic American style with vibrant cultural influences, and I’m excited to continue that legacy of gatecrashing tradition. This season marks the start of a new chapter—with ‘The Hilfiger Racing Club’ opening our latest campaign series and bringing a fresh twist to a celebrated moment in the preppy social calendar.”
This chapter builds on “You’re Invited, No RSVP Required,” the brand’s ongoing statement about defiant, individual style. The through line stretches back to 1985, when a Times Square billboard placed the designer’s name alongside established greats, and runs through culture’s key arenas, from hip-hop and the Formula 1® paddock to red carpets. Within that arc, “The Hilfiger Racing Club” puts prep on the track as part of a broader story fronted by Nicholas Hoult and Claudia Schiffer, with JISOO’s appearance reinforcing the campaign’s cross-generational reach.
