Shot on green screen and rebuilt with generative tech, Jisoo’s fourth outing for Han Chong skips from Pre-Fall’s sixties cues to a city that feels just a step ahead of now.
Jisoo returns to self-portrait for Fall/Winter 2025, her fourth campaign with the brand. Where Pre-Fall leaned into a swinging sixties groove, this chapter looks forward: an AI-built cityscape, all imagined after the shoot, sets the scene.
Photographer Drew Vickers is back. He filmed Jisoo against green screen, then the team fed prompts into generative tools to craft towering skylines, rapid transit lines, and streets that glow. The result feels futuristic without going full science fiction.
The clothes stay grounded. There is a white lace mini that moves easily, a gray wool playsuit with a uniform edge, knit leggings cinched with a belt, and a black bouclé jacket with just enough structure. Micro and mini bags keep proportions playful.
Founder and creative director Han Chong says working with Jisoo is straightforward: “She doesn’t need to perform or overthink anything; she has a presence that draws people in.” Each season, he adds, they build a world around her, and this time they simply pushed that world forward. He hopes the community that has followed along will feel the shift across the two seasons.
Jisoo adds her own take: both campaigns were shot the same day, and it was “interesting to see how Han and Drew imagined two completely different worlds from one shoot.” Everything happened against green screen, so watching the final images come alive was a first for her. “I love experimenting,” she says. “This kind of technology made the end result feel totally different from anything I’ve done before.”
If Pre-Fall was a teaser, FW25 is the jump. Watch Jisoo move through those invented streets, then head to self-portrait’s site for a closer look at the collection.
