Alo heads to Amangiri with Kendall Jenner for Fall 2025 as “Luxury Is Wellness” frames ten pared back essentials.
Kendall Jenner returns to Alo for Fall 2025 in a campaign titled “Luxury Is Wellness.” Photographed at Amangiri in Utah, the setting’s sandstone cliffs and open desert become the backdrop for a series of pared back scenes. Jenner is pictured moving between horseback rides, quiet walks, and slow, deliberate stretches. The stillness of the location mirrors the restraint in the styling.
Jenner worked closely on the creative direction, keeping the focus on her minimalist approach. The campaign introduces the Core Collection, ten essentials chosen by Jenner. Each piece is designed with versatility in mind, from form-fitting leggings to relaxed layers, all in a muted palette. The silhouettes are simple, the fabrics light enough for movement but substantial enough to hold their shape.
“Luxury Is Wellness” serves as the campaign’s through line. It frames luxury not as excess but as the ability to slow down, to move with intention, and to keep only what is essential. The desert setting amplifies that message, giving space for each look to stand on its own.
The Core Collection is available now through Alo’s website.
