The creative directors release their first campaign featuring heat-sealed leather and a heavy dose of perspiration.
Summary
- The Launch: Jack McCollough and Lazaro Hernandez release their first visual statement for the house, focusing on joy, sensuality, and sun-drenched optimism.
- The Aesthetic: Photographer Talia Chetrit captures a “wet” and carnal mood, utilizing high-contrast sunlight and deep shadows to highlight skin and sculpture.
- The Drop: The campaign highlights the slouchy Amazona 180 bag and heat-sealed leather jackets, with the full collection hitting shelves on February 26.
For their debut campaign statement at LOEWE, Jack McCollough and Lazaro Hernandez documents a roster of rising theater and film talent, Beau Gadsdon, Chen Duling, True Whitaker, Isla Johnston, and Talia Ryder.
This casting choice leans heavily on physical presence and creates a mood that hits somewhere between cerebral and downright sexy. The creative directors describe this energy as “personal: confident, playful, sun-drenched, optimistic”.
That optimistic tension bleeds into the garments themselves, specifically the heat-sealed leather jackets that look more like sculpture than outerwear. These rigid forms sit alongside shredded leather jeans that reveal an innate tactility and colorful tops draped casually around the torso.
Such casual draping draws the eye down to glossy aqua shoes paired with contrasting socks and the new slouchy, single-handle Amazona 180. These accessories are charged with a tangible eroticism that anchors the collection in reality.
The objects sit within a modernist setting where a pervasive sense of wetness clings to the skin and background alike. It implies the sea is nearby and lends a taut sultriness to every frame.
Broad sunlight and graphic shadows cut through that damp atmosphere before the lens shifts to night shots, all arriving in the brand’s quarterly magazine on February 19. The full Spring Summer 2026 collection follows shortly after, landing in stores and online on February 26.
