Juergen Teller Shoots Louise Trotter’s Debut Campaign for Bottega Veneta in Venice
Summary
- The Vision: Juergen Teller brings his signature unvarnished, flash-heavy aesthetic to the canals of Venice, marking a distinct visual shift for Louise Trotter’s debut campaign at the house.
- The Setting: The team skipped the tourist traps to shoot in specific local haunts, moving from the grandeur of Palazzo Contarini Polignac to the Angolo Fiorito flower shop near the Accademia Bridge.
- The Muse: Referencing the styles of former residents like Truman Capote and Peggy Guggenheim, the imagery connects the collection’s daywear tailoring and resized Intrecciato weaves to the city’s artistic history.
For Bottega Veneta’s Spring-Summer 2026 campaign, Juergen Teller applied his raw, hyper-real gaze to the city of Venice. This visual direction cements a fresh start under Louise Trotter, acknowledging the brand’s roots in the Veneto region while steering clear of glossy, postcard perfection.
That specific geography acts as the grounding force for the entire shoot. The production team swept through a mix of public squares and private rooms, hitting the Giardini Napoleonici and the Palazzo Rocca Contarini Corfù before stopping at the Angolo Fiorito flower shop outside Palazzo Franchetti.
Those floral displays and stone facades provide a textured backdrop for the clothes. The images jump between sun-drenched day shots and nocturnal settings, mirroring the collection’s balance of precise tailoring and opulent, heavy materials.
Such rich details evoke the spirits of the city’s most eccentric past inhabitants. The campaign draws a direct line to figures like Peggy Guggenheim and Truman Capote, finding parallels between their aesthetic legacies and the art found on site, from a sculpture in the gardens to an organ playing inside the Conservatorio di Musica Benedetto Marcello.
The music and architecture set the tempo for the leather goods. Trotter reworked the dimensions of the original Intrecciato weave, using the campaign to show how the house’s bags continue to change shape under her watch.
