Dolce Gabbana marks two decades of its signature scent by tapping a longtime muse, Madonna, for a film steeped in tension and romance.
Summary
- Dolce&Gabbana reunites with Madonna to mark the twentieth anniversary of The One fragrance line.
- The campaign features a short film starring the pop legend and her exclusive cover of the Italian classic “La Bambola.”
- New and reformulated scents from the collection are launching exclusively at Macy’s.
It is a reunion that feels inevitable. Madonna and Dolce Gabbana have maintained a creative relationship for over thirty years, and their latest project marks a specific milestone: the 20th anniversary of “The One.” The campaign centers on the musician, who anchors the visual narrative as a figure of confidence.
The accompanying short film operates as a cinematic study of modern sensuality. Madonna portrays a character who turns her allure into a form of control (or perhaps a weapon) through stolen kisses and magnetic glances. The storyline tracks an overwhelming love story that cycles through jealousy, fun, and desire. This tension builds gradually, leading the characters toward a passionate kiss that closes the scene.
Soundtracking these intimate moments is a new recording by Madonna herself. She delivers a cover of “La Bambola” by Patty Pravo, sung entirely in Italian. Pravo is a figure synonymous with freedom and emancipation, making the track a fitting choice for a campaign rooted in self-affirmation. The song was recorded exclusively for this project to underscore the themes of audacity present in the visuals.
Beyond the film, the launch brings tangible updates to the fragrance line. Dolce Gabbana introduces two new creations, The One Eau de Parfum Intense and The One for Men Parfum. Additionally, The One for Men Eau de Parfum arrives with a reformulation. These scents aim to maintain the brand’s reputation for character and depth. The collection is now available exclusively at Macy’s stores and on their website.
