Photographer Mikael Jansson follows Mona Tougaard through Paris, where tweed, gold flashes, and giant pearls rewrite Chanel codes.
A café terrace, rain-dark pavements, Haussmann façades: Chanel’s Fall-Winter 2025/26 campaign strips Paris to a graphic core. Photographer Mikael Jansson shoots most frames in black and white, letting straight lines and cobblestones press against each look.
Mona Tougaard moves through the city in clothing that asks for a second glance. A black tweed cape splits to show a strappy mini, turning outerwear into evening dress in a single step. A sequinned tweed waistcoat hovers over a starched white collar, the layers reading as one garment until Tougaard shifts.
When color enters, it lands with purpose. A golden three-piece tweed suit glints against stone streets, skirt layered over narrow trousers. Light rolls across a cropped leather jacket finished with flounces and jewel buttons, proof that polish can sit easily on a tough cut.
Accessories claim their share of the frame. A satin bow inflates into a tote. A quilted chain arrives at outsized scale, slouching across Tougaard’s shoulder. Boots close with velvet bows, each heel shaped like a pearl signed with the double C. The most pointed gesture is a cross-body bag that is itself a giant pearl, turning jewelry into cargo.
Jansson’s close-ups linger on gesture: tweed gloves tracing seams, sautoir necklaces clinking in loose sets of three or four. Tougaard shifts from rocker cool to romantic ease, never losing the self-assurance that anchors Chanel’s vocabulary of pearls, bows, and chains.
The collection lands in boutiques this September.
