The U.S. actor and star of Netflix’s “Monsters: The Lyle and Erik Menendez Story” fronts the Jacquemus x Nike Moon Shoe campaign.
Summary
- Jacquemus reinterprets Nike’s 1972 Moon Shoe with a pared-down ballet aesthetic.
- Nicholas Alexander Chavez stars in the campaign shot by Oliver Hadlee Pearch.
- Launches September 29 on jacquemus.com and October 6 on SNKRS and select Nike retailers.
The Moon Shoe is one of Nike’s earliest innovations, designed by co-founder Bill Bowerman for the 1972 U.S. Olympic Track Field Trials. It introduced the waffle sole that would define the brand for decades. More than fifty years later, Simon Porte Jacquemus offers his own vision of the silhouette, reframing it through his minimal Parisian lens.
Jacquemus’ interpretation is sleek and low to the ground, described as a torpedo shape that pulls equally from ballet and running. It is a meeting of athletic heritage with quiet elegance, a sneaker that feels both experimental and stripped back to its essentials.
The shoe debuted during Jacquemus’ Spring 2025 runway show in Paris. For the campaign, actor Nicholas Alexander Chavez embodies the shoe’s dual spirit of movement and discipline, photographed by Oliver Hadlee Pearch and styled by Jay Massacret. His energy underscores the idea of the sneaker as both a performance piece and a fashion object.
The Jacquemus x Nike Moon Shoe will be available exclusively in Jacquemus boutiques on September 28 with pre-orders, followed by a release on jacquemus.com on September 29. To mark the launch, a signing of the campaign fanzine with Nicholas Alexander Chavez, Simon Porte Jacquemus, and Oliver Hadlee Pearch will take place on September 28 at 11 a.m. at the Jacquemus boutique on Avenue Montaigne in Paris.
