Miuccia Prada brings together Olivia Rodrigo and Suzanne Lindon for a campaign that juxtaposes rugged utility with femininity.
Summary
- The Cast: Miuccia Prada taps a multi-hyphenate crew including Olivia Rodrigo, Sateen Besson, and Li Gengxi to front the latest season.
- The Uniform: The collection mashes up industrial heavy hitters like aged leather and raw canvas with hyper-feminine silk cloqué and crystals.
Miuccia Prada has always preferred a woman who does more than just pose, so the Miu Miu Spring/Summer 2026 roster leans heavily on the multi-hyphenate. Singer-songwriter Olivia Rodrigo joins actress-director Suzanne Lindon and musician Sateen Besson high above the city skyline. Alongside actress Li Gengxi and models Rachel Agbonze and Amelie Sante, the group occupies a space that feels detached from the ground level. They move through a day that shifts from the sharp clarity of morning to the diffuse, rosy haze of dusk.
That changing light hits a wardrobe defined by aggressive friction. The design team paired the sturdiness of an oversized, tooled leather coat against the fragility of a tunic dripping in crystals. It creates a tension between the industrial and the sweet, where a sunshine-yellow apron dress in a floral print sits next to a beaten-up leather jacket. Even the standard uniform pieces get a rethink, with cutaway knits and shirting tucked into trousers that spill over with exaggerated waterfall ruffles.
Those cascading trims might suggest something delicate, but the footwear keeps the look firmly on the pavement. Rubber soles ground the entire lineup, appearing on everything from sneakers and loafers to hybrid boots and sabots. It is a styling choice that prioritizes comfort and motion over height, ensuring the Miu Miu girl can actually walk. This focus on utility extends to the accessories, where the Aventure and Wander bags arrive in thick, durable skins.
Carrying such robust leather goods anchors a campaign that otherwise flirts with the surreal. The imagery floats between the natural world and something slightly heightened, blurring the line between what is real and what is dreamlike. It suggests a life lived with both romance and rebellion, keeping one foot in reality while the head stays high in the clouds.
