Paris Hilton fronts Karl Lagerfeld’s Fall Winter 2025 campaign in crisp black and white, with a Paris show set for October 1.
Paris Hilton is the new face of Karl Lagerfeld’s Fall Winter 2025 campaign, a project titled “From Paris With Love.” The concept plays on Paris meeting Paris, and the images stick to the label’s clean codes in sharp black and white. Photographer Chris Colls captures Hilton with slick tailoring, gloves, and dark frames that nod to the house founder.
Hilton’s casting reads as both obvious and timely. She helped define the early influencer era and remains a pop culture touchpoint, now with a broader portfolio. The house positions the campaign as a celebration of individuality and image making, and Colls’s involvement continues his ongoing work with the brand.
Rollout is staged to continue through the season, closing with a Karl Lagerfeld show during Paris Fashion Week on October 1. Expect the campaign to set the tone and the runway to lock it in.
Select frames also feature Jon Kortajarena, a neat counterpoint to Hilton’s power suiting and glossy accessories.
For context, Hilton has long intersected with Lagerfeld’s world, including the 2023 Met Gala honoring the designer’s legacy. The connection gives this casting added clarity.
