Hand-blown Venetian glass heels and hand-crafted satin roses from a Milanese artisan anchor a narrative about real making.
Paul Andrew’s Season Seven centers on a simple claim: “Made in Italy” is not a slogan, it is a working method. Shot by the Italian-born photographer Guen Fiore inside the Parabiago factory, the campaign places the makers next to the shoes, pairing workroom scenes with white seamless backdrops that keep attention on process and product.
The details are specific. Hand-blown Venetian glass heels appear alongside handmade fabric flowers. Hand-crafted satin roses from a Milanese artisan recur as a signature element. The materials list is clear, with vegetable-dyed leathers, 100% sustainably sourced satin, and sustainable PVC setting the brief for responsible luxury.
Season Seven also introduces a refined new logo.
“Made in Italy is more than a campaign—it’s a statement of integrity,” says Paul Andrew. “We believe in creating shoes that honour the artisans, the materials, and the heritage of Italian craftsmanship, not just the logo on the box. We don’t just make shoes—we celebrate the people who make them.”
Today’s customer looks for authenticity, and expects materials and craftsmanship to reflect the price she pays. Season Seven speaks directly to that expectation, presenting shoes that honor the artisan’s skill and her discerning taste.
As a position, it draws a line. The campaign sets Paul Andrew against labels that outsource while charging premium prices, and argues for luxury rooted in craft, quality, and sustainability. Season Seven proves that true luxury rewards the discerning consumer, where every step reflects artistry, sustainability, and integrity.
