Polo Ralph Lauren Explores Tokyo with Polo Originals Friends

Five Tokyo creatives reinterpret Polo Ralph Lauren’s heritage, turning personal style into a conversation that crosses cultures.

Polo Originals 
Friends In Tokyo Campaign by Polo Ralph Lauren Review
Polo Originals Friends In Tokyo Campaign | Source: Polo Ralph Lauren

Summary

  • Polo Ralph Lauren launches Polo Originals Friends in Tokyo with a cast tied to the city.
  • Campaign highlights the tension between heritage and modern ease through personal style.
  • Short films capture each creative’s interpretation of Polo from tailoring to Ivy-inspired codes.

Polo Ralph Lauren’s latest campaign unfolds in Tokyo, where a group of designers, actors, and image makers share how the label lives in their daily wardrobes. The project, Polo Originals Friends, draws on American distinctiveness and Japanese sophistication to celebrate timeless design and global traditions of excellence.

Shuhei Nishiguchi, Men's Fashion Director
Shuhei Nishiguchi, Men’s Fashion Director | Source: Polo Ralph Lauren
Shuhei Nishiguchi, Men's Fashion Director
Shuhei Nishiguchi, Men’s Fashion Director | Source: Polo Ralph Lauren
Aaron Chang, Fashion Illustrator
Aaron Chang, Fashion Illustrator | Source: Polo Ralph Lauren
Aaron Chang, Fashion Illustrator
Aaron Chang, Fashion Illustrator | Source: Polo Ralph Lauren

The cast includes Shuhei Nishiguchi, men’s fashion director; custom suit craftsman Hiroki Koda; fashion illustrator Aaron Chang; photographer James Harvey-Kelly; and actor Andrew Lin. Captured against Tokyo’s vibrant landscape, each offers a perspective on personal style, the city’s culture, and the art of reinterpreting heritage. Koda reflects an Osaka-rooted approach to tailoring, Lin leans into Western-coded styling, while Chang brings Ivy League references into the mix.

Hiroki Koda, Custom Suit Craftsman
Hiroki Koda, Custom Suit Craftsman | Source: Polo Ralph Lauren
Hiroki Koda, Custom Suit Craftsman
Hiroki Koda, Custom Suit Craftsman | Source: Polo Ralph Lauren
Andrew Lin, Actor
Andrew Lin, Actor | Source: Polo Ralph Lauren
Andrew Lin, Actor
Andrew Lin, Actor | Source: Polo Ralph Lauren

Shot entirely on location, the campaign leans into the contrasts that have long defined Polo: energy against stillness, invention alongside tradition, and a sense of craft that moves easily between continents. Short films released alongside the images give each participant space to narrate their view, opening the door to a closer look at how global codes of style shift when filtered through Tokyo.

James Harvey-Kelly, Photographer
James Harvey-Kelly, Photographer | Source: Polo Ralph Lauren
James Harvey-Kelly, Photographer
James Harvey-Kelly, Photographer | Source: Polo Ralph Lauren

The Polo Originals Friends campaign is live now, with the full series available through Ralph Lauren channels and social platforms for those who want to see how Tokyo wears Polo in 2025.

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