Brand Ambassador and actor Jiang Qiming appears with Lesley Manville, Felix Kammerer, and Raffey Cassidy as the collection’s portrait cast.
LOEWE’s Fall Winter 2025 collection is conceived as a scrapbook of ideas. The ongoing exploration of artisanal craft and art continues through a collaboration with the Josef Anni Albers Foundation, with clothing and accessories marked by tactile surface treatments inspired by Josef Albers’s Homage to the Square paintings and Anni Albers’s pictorial weavings, which celebrated thread as a vehicle for artistic exploration. The accompanying campaign turns these references into portraiture while reflecting LOEWE’s creative community.
Shot by Arnaud Lajeunie, the campaign features a cast of individuals of different ages and walks of life, each with clear artistic sensibilities, a scrapbook of talents and personalities. Brand Ambassador and actor Jiang Qiming is joined by actors Lesley Manville, Felix Kammerer, and Raffey Cassidy. Each is portrayed in close crop or full length, bringing the collection, the final by former LOEWE creative director Jonathan Anderson, to life.
The images are visually intense and straightforward, offering a close look at textures and craft across the pieces, including Albers-inspired coats, signature bags, and small leather goods. The Collage and Shield Mask sunglasses complement the looks.
Accessories receive the same attention in close detail. The Puzzle, Madrid, Flamenco, and Amazona bags are protagonists, together with Toy mules, the new Comic sandal, and the Ballet runner.
In a gesture that brings the creative journey full circle, LOEWE will support Les Foyers de Tambacounda, a women’s community center in Senegal established by the Josef Anni Albers Foundation in close partnership with the non-profit organization Le Korsa. The donation will fund three initiatives, the growth of Sutura, a local sewing collective, an art program at the Foyer led by a professor from L’École des Beaux-Arts de Dakar, and the Tire Recycling Project.
