Cowboy hat, Realtree camo, and new Heavyweight Fleece. Post Malone fronts SKIMS Mens in Utah. The drop lands August 21 on skims.com.
Post Malone heads to a Utah ranch for SKIMS Mens. Photographer Theo Wenner captures him in SKIMS Cotton and the brand’s new Heavyweight Fleece, with official Realtree camo worked across underwear and loungewear.
SKIMS has become known for featuring talent across industries in its campaigns, from Patrick Schwarzenegger to BLACKPINK’s Rosé. Menswear arrived in 2023 with Neymar Jr., and adding Malone brings a music lead with broad reach.
The lineup keeps it easy: Heavyweight Fleece joggers, a zip hoodie, and a basics tee, plus the Cotton staples. Realtree camo shows up as a limited run that pushes the outdoors mood of the shoot.
Malone’s message is simple. He favors comfort and has a long-standing thing for camo, which reads clearly in the visuals. Kim Kardashian calls his on-set energy the SKIMS Man in action and frames Heavyweight Fleece as a new anchor for the men’s range.
The collection goes live August 21 on skims.com, with men’s styles and the Realtree pieces available online.
