Prada’s Fall-Winter 2025 visuals spotlight groups in transit.
Free movement is the first impression: figures slice across each frame, never quite settling, as Miuccia Prada and Raf Simons frame their Prada Fall/Winter 2025 fashion collection as life in unmistakable motion. Shot by Oliver Hadlee Pearch and guided by campaign creative director Ferdinando Verderi, the still images read less like posed portraits and more like commuters sharing a single direction. The result is a quiet momentum that feels closer to street traffic than to set‑piece theater.
The campaign hinges on simple action—walking—yet it resists literal storytelling. Several bodies fan out across the picture plane, garments caught between swing and stillness. That push‑and‑pull underscores a core belief at Prada: clothes gain meaning once they are worn, creased, and moved forward by the person inside them. Motion lends ease, and ease is the collection’s real luxury. A varied cast leads the charge, from Kendall Jenner, Sora Choi, Awar Odhiang, and Julia Nobis to fresh faces such as Awwal Adeoti, Bai, Caitlin Soetendal, Chandler Frye, Cirillo, Constanze Rosmalen, Dobi Mazurek, Gideon Adeniyi, Isabella Pascucci, Lilja Einarsdottir, Lina Zhang, Loli Bahia, Mohamed Benhadda, Nand Quivreux, Noah Bates, Noor Khan, Peris Adolwi, Pierrick Grégoire, Rejoice Chuol, Ruyu Chen, Saliou Seck, Serkan Deniz, SJ, Suyong Jung, and Xie Binghuan. Their collective pace replaces the solo stare that once defined luxury advertising.
Together, these figures show how community can give fashion its charge. “Together, these individuals stand stronger than alone,” the house notes explain, and the pictures reinforce that statement without theatrics. No single face dominates; instead, repetition of gesture becomes the headline.
Short films directed by Frank Lebon deepen the study. A 360‑degree rig captures each instinctive pivot in slow motion, pausing the rush long enough to expose small truths: the way a lining flashes before it settles or how a belt tilts when its wearer leans into a turn. That brief suspension converts fleeting acts into evidence—proof that clothes and bodies negotiate space as equals.
Prada has long balanced intellect and instinct. Here, thought arrives through restraint: the imagery relies on the grace of people in transit rather than elaborate staging. Instinct comes through the camera’s tracking eye, which trusts that any step forward can hold an entire story. If fashion often speaks in aspiration, this campaign answers with activity. The destination stays undefined; what matters is the pace—and the fact that everyone keeps moving.
