Rihanna leads a new campaign that mixes regal elegance with the label’s signature attitude.
Summary
- Rihanna channels the Greek goddess Aphrodite for the new Savage X Fenty Valentine’s Day campaign.
- The collection features men’s and women’s styles including Sinful Rose Printed Lace and Savage X Satin.
- Lovie Simone and Michael Cooper Jr. join the cast to showcase pieces meant for the holiday or everyday wear.
Rihanna has returned to the front of the camera (a place we are always happy to see her) for the latest Savage X Fenty installment. For this Valentine’s Day, the founder looks to the classics for inspiration. She leads the campaign as a modern interpretation of Aphrodite, the ancient Greek goddess of love, beauty, and pleasure.
The imagery moves away from standard holiday motifs and leans into a mood of regal elegance. Soft lighting and delicate textures define the visual narrative, while a rich palette grounds the aesthetic. It is romantic, certainly, but the familiar Savage X Fenty edge remains present throughout the styling.
Rihanna is not the only face defining this look. She is joined by actors Lovie Simone and Michael Cooper Jr., alongside models Emma Arletta and Vivian Wilson. Together, the cast presents a collection designed for both men and women. The drop highlights specific textiles and prints, most notably the Sinful Rose Printed Lace, Nite Shade, and Savage X Satin lines.
While the timing aligns with the most romantic day of the year, the brand positions these pieces as more than just seasonal attire. They are intended to instill confidence and make the wearer feel powerful, whether modeled as a specific Valentine’s treat or worn under a pair of sweatpants. The full collection is available now on the brand’s website and in select retail stores.
