Calvin Klein’s fall 2025 underwear campaign stars Rosalía, photographed by Carlijn Jacobs with a python as her co-star.
Rosalía is the new face of Calvin Klein’s fall 2025 underwear campaign, shot by Carlijn Jacobs. The series highlights the Spanish singer in the brand’s latest silhouettes, with a live python appearing alongside her in select images.
The campaign introduces updates across Calvin Klein’s signature underwear lines. The Icon Cotton Modal collection features a stitch-free Infinity Bond waistband and bonded hook-and-eye closures designed for a smoother fit. Rosalía is also pictured in Heritage Cotton styles with a vintage-inspired waistband, as well as the Perfectly Fit bra and bikini meant for everyday wear.
In a statement, Rosalía called Calvin Klein underwear a constant in her wardrobe and said being part of the campaign was an honor.
The rollout began September 9 across Calvin Klein’s official social media channels. The fall 2025 women’s underwear collection is available now on calvinklein.com.
Rosalía’s campaign follows her recent fashion partnerships with Skims, Acne Studios, MAC Cosmetics, Dior, and New Balance, where she was announced as a global ambassador in July. For Calvin Klein, her appearance comes on the heels of athlete-led campaigns starring Jalen Green and Trent Alexander-Arnold, which debuted last week.
