Burton’s first Givenchy campaign focuses on women at work, from models to her team, in Collier Schorr’s studio portraits.
Sarah Burton’s first campaign for Givenchy opens in the studio and keeps the attention on the people who wear the clothes and the people who make them. The cast spans Adut Akech, Vittoria Ceretti, Kaia Gerber, Eva Herzigova, Emeline Hoareau, Nyaduola Gabriel, and Liu Wen, with longtime collaborators Camilla Nickerson and Lucia Pieroni also stepping into view. Burton frames the idea plainly in the release, saying, “The beauty of all women inspires me, including my team. I wanted to capture the brilliant women I work with amongst the cast, real moments with everyone working together.”
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Photographed by Collier Schorr, the images feel like a working set, with fewer poses and more exchange among the group. That choice lines up with Burton’s debut runway in March, which set out a clear cut for the house: strong shoulders, a curved sleeve, and a shaped waist that defined the new line. The campaign keeps that structure in frame and lets movement and conversation do the rest.
There is a direct link back to the early June teasers that paired Kaia Gerber with filmmaker Halina Reijn in a pared-back director and actor setup. Givenchy’s own materials underline that premise, citing Burton’s wish to focus on friendship and to celebrate a female gaze. Today’s full roll-out keeps that cinematic dialogue and expands it to a broader cast.
What the new images add is scale and community. By putting Nickerson and Pieroni in the frame alongside a multigenerational group of models, Burton makes the creative process visible and folds the atelier into the picture. The decision treats the team as part of the story, not just the credits.
Looks from the Fall 25 collection anchor the pictures, including the now-talked-about makeup compact dress. The campaign copy centers the beauty of women, and here that idea shows up in small, on-set moments rather than big staging.
If March established the cut, this campaign shows how it lives on set. Women lead on both sides of the lens, and the brand’s tone comes through in straightforward, studio-first images that let the clothes carry their own weight.
