Gentle Monster’s latest release expands on the original BOLD line with new silhouettes and optical styles, led by Tilda Swinton.
Gentle Monster’s 2025 “BOLD” collection signals a confident step forward for the South Korean eyewear label. Defined by its sculptural silhouettes and signature bridge detail, the line expands its stylistic vocabulary with new optical and sunglass designs.
The collection is fronted by Tilda Swinton, who takes center stage in a campaign set inside HAUS NOWHERE, the brand’s conceptual space described as “transcendent and ever-evolving.” The visuals build on Gentle Monster’s futuristic design language, pairing Swinton’s presence with the sharp contours of the eyewear.
In the campaign film, HAUS NOWHERE Seoul transforms into a surreal stage where reality and virtuality merge. Swinton appears to lead a group of Gentle Monster-clad followers in a dreamlike uproar, moving to a pulsing hyper-techno soundtrack. Her performance shifts between trance-like gestures and angular movements that recall both dance and ritual. The sequence peaks when Swinton free-runs across the structure, scales the façade, and leaps into a stage dive from its height.
The release, titled “BOLD 2,” builds on the first collection with a range of new silhouettes including Fuse, Hypnosis, and Sigeur. Offered in silver, black, and lilac, the styles are designed for striking wear across both optical and sun categories.
Gentle Monster’s “BOLD” collection will launch worldwide on September 6, 2025.
