The Fall 2025 campaign develops the mirrored intimacy of Ackermann’s debut collection for Tom Ford.
Haider Ackermann’s debut campaign for Tom Ford extends the narrative of his first runway show for the house. Featuring Kristen McMenamy and other models from the Fall/Winter 2025 presentation, the campaign continues the atmosphere introduced on the runway while shifting its tone.
“A cinematic lure defines the temper of TOM FORD. Mr Ford himself was a master in this sense, and I am following in his footsteps, my own way. This campaign, my first, grows on the spare narrative of my debut show. The steamy mirrors and the idea of being in a private room are the same. The light is different: glaring and morning-like. There is a sense of mystery, a tense energy to the images. My characters inhabit the space with their noble personalities multiplied by the blurry reflections and refraction in the mirrors,” Ackermann said.
The imagery continues the tension and intimacy that defined Ackermann’s runway debut for the label, but reframes it in a sharper light.
