Tommy Hilfiger brings prep trackside with Nicholas Hoult and Claudia Schiffer leading The Hilfiger Racing Club.
Tommy Hilfiger is shifting gears for Fall 2025. The campaign, titled The Hilfiger Racing Club, places American classics against a racetrack backdrop, photographed by Glen Luchford. Nicholas Hoult and Claudia Schiffer front the images, a casting choice that ties contemporary cool with fashion legacy.
The campaign launches worldwide today, August 26, with events and collaborations designed to connect the brand’s fans to the trackside theme. Rather than treating prep as fixed tradition, the idea is to show it in motion, open to reinterpretation.
Hoult, who has a genuine passion for vintage cars and racing, lends credibility to the motorsport reference. Schiffer, an icon of 1990s fashion, carries the thread of timeless glamour. Together, they highlight Hilfiger’s ability to move between cultural arenas without losing sight of its identity.
The Fall 2025 collection itself returns to New York for inspiration, updating the city’s prep codes. Shirting appears in new tartans. Barn jackets are finished with water-resistant treatments. A women’s trench, cut in responsible wool, comes in a strong check. The styling suggests ease: Oxfords under rugbys, ties loosely knotted, pleats paired with crest sweatshirts. Denim relaxes, while the American Icon bag punctuates the looks.
The Hilfiger Racing Club also marks the first chapter of a larger narrative, You’re Invited, No RSVP Required. It’s a continuation of the brand’s decades-long approach to prep, one that began with a Times Square billboard in 1985 and continued through hip hop, Formula 1, and red carpet appearances. For Hilfiger, the tradition is less about the rulebook and more about knowing when to flip it.
The Fall 2025 collection is now available on tommy.com, in stores, and through select partners. With The Racing Club as its opening lap, Hilfiger sets the tone for how prep can keep evolving while staying recognizably its own.
