Tommy Jeans returns to New York for Fall 2025, capturing the city’s pulse with denim, individuality, and a fresh cast.
Summary
- Tommy Jeans brings its Fall 2025 campaign to New York with a mix of new and familiar faces.
- The collection updates classic denim and prep styles with fresh textures and relaxed layering.
- Jang Won Young leads a cast that feels grounded, expressive, and connected to the city.
Tommy Hilfiger’s Tommy Jeans is back and doing what it does best: taking familiar codes and twisting them just enough so they feel new again. The Fall 2025 campaign lands in New York City, not just as location but as creative voice. The streets, boroughs, and corners feel lived-in and real, with energy that pulses through the styling and cast.
Photographed by Clara Balzary and styled by Margherita Moro, the imagery is honest and vibrant. You see people walking, pausing, acting, and the city breathing around them. Instead of slick set pieces, the visuals lean into natural light, texture, motion, and the raw hum of NYC life.
At the core: the brand’s signature denim. Clean cuts, lived-in washes, and vintage fades are all present, mixed with corduroy, plaid, soft knits, and cozy textures. Outerwear like shackets and puffers feels smart and street ready. For nights out, overdyed black jeans, studded denim, micro-minis, and statement boots add a confident lift.
Alongside those garments, Tommy Girl returns with a capsule aimed at gender inclusivity and contrast: prep meets street, tradition meets self made. The spirit of Tommy Girl in the ’90s always leaned toward bold, expressive energy; here it’s renewed and sharpened for today.
The cast is purposeful: brand ambassador Jang Won Young anchors the narrative, joined by Samara Cyn, Lindsay Vrckovnik, and Eniola Abioro. To bring the menswear barrel into view, Valentino Bonaccio, Phil Soda, and Ivan Wang step in with individual voices and energy. Each presence is meant less as a mannequin and more as a person you want to see in those clothes.
The collection launched globally on October 8, 2025, available in stores, online at tommy.com, and through select wholesale partners.
