A new campaign by Versace invites us inside a motel-room world where portraits explore inner tension and identity in real time.
Summary
- Versace’s newest eyewear campaign is an individual study of mind and body, shown through character-driven portraits.
- The images were shot in a stylized motel room by Blommers Schumm under Luna Carmoon’s direction, blending cinematic suggestion and raw presence.
- The cast ranges across actors, artists, and creators, each wearing Versace’s Greca frames in genderless styling.
Versace introduces the Greca campaign, a study of introspection told through a series of portraits. Each subject appears unfiltered and grounded, connected by the balance between body and mind that defines their craft.
Set in Room Six, a fictional highway motel imagined by British director Luna Carmoon, the story unfolds in a space that feels both real and cinematic. The room becomes a backdrop for reflection, where movement and expression carry meaning without dialogue.
The cast includes British actors Joseph Quinn and Aimee Lou Wood, British-Ugandan DJ and producer Josh Caffé, Montreal-based South American composer and artist Ouri, Texas bodybuilder Wesley Glouchkov, and New York City line cook Giovanni Luciano. Each brings an individual sense of focus and emotion to the frame, revealing a different interpretation of presence.
Versace’s Greca frames connect the portraits through their clean geometry and the signature Greek key motif. The design recalls the brand’s Mediterranean roots while remaining modern and understated. Presented as a genderless collection, the frames emphasize individuality rather than distinction, complementing rather than defining the person who wears them.
Photography by Anuschka Blommers and Niels Schumm brings a natural intimacy to the series, letting light and texture lead. Styling by Leopold Duchemin keeps the mood effortless and unforced, while creative direction by Dario Vitale maintains a consistent visual tone throughout.
The Greca eyewear collection is available now at Versace.com.
