Zendaya steps into design mode with Law Roach, creating a performance sneaker tailored for On’s Fall 2025 duality campaign.
Zendaya moves through pools of silver light in On’s new Fall 2025 short film, directed by Bardia Zeinali and photographed by Emily Lipson. Four moon-washed sets show different facets of her persona, each framed by the debut Cloudzone Moon sneaker she created alongside stylist-turned-design partner Law Roach.
The shoe updates the Cloudzone with breathable mesh, added heel and forefoot padding, and sculpted CloudTec cushioning that balances softness and stability. Neutral tones keep focus on the form, punctuated by a subtle flash of red at the lace tips.
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The campaign centers on duality and movement. The brand frames motion as self-expression, urging everyone to embrace every version of themselves. The film shifts from sprint-level bursts to lingering stillness.
Roach extends the idea in the accompanying apparel: a structured bomber, a sleek bodysuit, and a minimalist track set match Zendaya’s off-set routine of red-eye flights and early call times.
The partnership, announced in 2024, has already delivered two headline campaigns and millions in media buzz. Cloudzone Moon is available now at On.com, flagship stores worldwide, and select retailers such as Revolve and FWRD for about 200 dollars. Its softer, recovery-minded successor, Cloudtilt Moon, lands on 2 October.
