From Andy Warhol portraits to the private garden, the campaign offers a rare glimpse into the world Giorgio Armani built.
Summary
- The Location: The campaign takes place inside the designer’s private residence on Via Borgonuovo in Milan, a space currently inhabited by Leo Dell’Orco.
- The Cast: Vittoria Ceretti and Clément Chabernaud lead the lineup, joined by Aboubakar Conte, Zhaoyi Fan, and Greta Hofer.
- The Art: The imagery heavily features the designer’s personal collection, including a 1981 Andy Warhol portrait and works by Francesco Clemente.
A 1981 Andy Warhol synthetic polymer portrait hangs on the wall. This specific artwork anchors the imagery for the final Giorgio Armani collection, marking the first time cameras have been allowed inside the designer’s private Milan home to shoot a commercial release.
The residence on Via Borgonuovo serves as more than just a backdrop. Leo Dell’Orco still lives in these rooms, maintaining the space in a way that keeps the founder’s memory in the present tense. The building itself doubles as the venue for the brand’s fashion shows, creating a physical link between the runway and the domestic life of its creator.
Oliver Hadlee Pearch captures that intimacy through his lens. He treats the private quarters and the garden as active participants in the visual narrative rather than static scenery. The result feels less like a polished advertisement and more like a quiet observation of a legacy that refuses to fade.
Vittoria Ceretti steps into this personal world to lead the cast. She joins Clément Chabernaud among the sculptures and design pieces that fill the frame, marking a return to the house for the model. Aboubakar Conte and Zhaoyi Fan round out the group in the ready-to-wear shots, with Greta Hofer fronting the eyewear images.
The styling matches the relaxed atmosphere of the room. Structured suits mix with pullovers and soft dresses that skim the body, suggesting a way of dressing that prioritizes comfort over rigidity. It all looks easy, ignoring the rapid trend cycles outside the window.
That ease plays out against a serious art collection. Works by Francesco Clemente, Antonio Lopez, and Silvio Pasotti share wall space with the Warhol. A piece by Gary and a portrait of the designer by Clemente complete the set, closing the loop between the man, his home, and the clothes he left behind.
