CHANEL has selected the “That’s So True” singer to front its latest fine jewelry campaign starting this January.
Summary
- Chanel has named Grammy-nominated singer-songwriter Gracie Abrams as the newest muse for the Coco Crush fine jewelry collection.
- The partnership builds on her existing role as a House Ambassador and aligns with her rise in the pop music scene since her 2019 debut.
- A new campaign featuring the “That’s So True” singer is set to launch on January 13, 2026.
Chanel has officially tapped Gracie Abrams as the latest muse for its Coco Crush collection. The French fashion house confirmed that the Grammy-nominated singer-songwriter and existing House Ambassador will front the campaign for the quilted motif jewelry line.
Abrams has cut a clear path in the pop landscape since she first arrived on the scene in 2019. Her early projects, including the 2020 EP Minor and 2021’s This Is What It Feels Like, introduced audiences to a sound defined by an intimate and authentic style. She followed those releases with her 2023 debut studio album, Good Riddance, a project that helped secure her a nomination for Best New Artist at the 66th Annual Grammy Awards.
The momentum continued through the release of her sophomore album, The Secret of Us. The record (and its deluxe version) produced “That’s So True,” which stands as her highest-charting song to date.
Chanel notes that Abrams brings a distinctive attitude and natural assurance to the partnership. These qualities reportedly match the spirit of the Coco Crush line. Fashion watchers and music fans alike can expect to see the full campaign when it drops on January 13, 2026.
