Gwyneth Paltrow launches Gwyn, a new luxury label debuting at NYFW with a 36-piece collection crafted in Italy.
Summary
- Gwyn launches with a 36-piece Fall 2025 collection focused on classic wardrobe basics made in Italy.
- The debut took place in a private Tribeca concept store featuring minimalistic design, knitwear, tailored pieces.
- Design director Sofía Menassé, formerly of The Row and Maison Margiela, leads the creative, with an aesthetic described as “less California, more international.”
Gwyneth Paltrow stepped into fashion with Gwyn, her new luxury line, introduced during New York Fashion Week in Tribeca. The launch wasn’t on the official schedule and only a small group was invited. Photographs appeared on Instagram afterward.
Her new line follows Goop’s earlier fashion experiment, G. Label, but Gwyn is positioned differently. It arrives as a standalone brand with its own design language and production, aiming for an elevated sensibility that sits apart from Goop’s lifestyle focus. Paltrow brought in Sofía Menassé, who previously worked at The Row and Maison Margiela, as creative director. The collaboration began over the past year and has resulted in a debut rooted in wardrobe essentials rather than trend-driven statements.
The first collection introduces 36 pieces for fall. It covers a range of categories: cashmere knits in understated silhouettes, tailored trousers that carry a sharp line, a crisp navy peacoat, leather skirts cut close to the body, pleated dresses, knit polos, and denim shirts. Each piece was sourced and produced in Italy, a deliberate choice that emphasizes craftsmanship and longevity.
Paltrow describes Gwyn’s aesthetic as “international rather than Californian.” She sees the label reflecting both her own style evolution and a broader cultural shift toward seasonless, versatile dressing. The point isn’t to chase a look tied to a place or trend, but to propose a uniform of pieces that can be adapted and lived in.
Availability begins September 21, with early access for Goop subscribers. After the launch, additional pieces will roll out in monthly drops. Some items will also be offered through select Goop retail spaces, but Gwyn will operate as a distinct brand.
