Kith Women secures LISA for a hands-on partnership that goes beyond the standard brand ambassador contract.
Kith Women just handed the keys to LISA. The rapper and global fixture moves past the standard “face of” contract to take a seat at the drafting table as Guest Designer for the brand’s Spring 2026 release.
That release hits shelves in February, bringing the BLACKPINK member’s distinct aesthetic directly to the construction of the garments. Ronnie Fieg’s team is betting that her eye for detail will translate from the stage to the rack, adding a new layer to her existing portfolio of high-wattage partnerships.
Partnerships of this scale usually involve luxury houses like Louis Vuitton and Bulgari, where she continues to serve as an ambassador. While those deals keep her in the front row, this specific project demands a hands-on approach to apparel that aligns with her current creative output.
Output is high for the artist right now, considering she recently dropped her debut solo album, Alter Ego. The record shares space on her calendar with a pivot to acting, specifically a spot in the cast of HBO’s The White Lotus.
The White Lotus role comes after she already tested the waters with the New York lifestyle label by starring in the Kith Women Summer 2024 campaign. That visual introduction set the groundwork for this evolution, proving the relationship had legs beyond a single season of photos.
