PUMA and Madhappy launch a 19-piece collection reworking sportswear staples, captured in a campaign starring Lila Moss.
Summary
- Madhappy brings its optimism-driven design to PUMA’s heritage athletic codes.
- The core collection includes a T7 tracksuit reinterpretation plus Tees and hoodies; footwear focus is on the Speedcat Plus silhouette.
- The campaign stars London’s Lila Moss and the collection is available via Madhappy now and on PUMA.com from October 30.
The Los Angeles lifestyle label Madhappy is stepping into full gear with PUMA, producing a 19-piece capsule that reworks the sportswear giant’s archive with a feel of ease and elevated everyday wear. The collab leans into oversized silhouettes, subtle branding and materials that hold their own when you’re not training.
At the centre of the apparel is the classic T7 tracksuit. Here it’s delivered in roomy cuts, custom embroidery and colours that sit in-between streetwear and lifestyle. Alongside the set are Tees and a cozy terry hoodie designed to bring comfort during the colder months.
For footwear the focus is on the Speedcat Plus, a silhouette rooted in motorsport heritage. Madhappy applies soft suede and premium leather in off-white and brown mushroom tones, adds refined stitching and a gum sole, turning it into something versatile enough to ride with track pants or tailored slacks.
Tying the launch together is a campaign fronted by Lila Moss, shot by director Mitch Ryan. The visuals channel both brands’ positive energy: clean frames, natural gestures, no over-the-top drama.
The collection is live now on Madhappy’s site and goes live on PUMA’s online store starting October 30.
