The BLACKPINK star’s debut arrives August 28 with Speedcat Ballet, OG Premium, and monochrome track pieces built for daily wear.
Rosé, the singer-songwriter and BLACKPINK member, has spent the past year building her role as a global PUMA ambassador. She signed on in 2024 and worked on a handful of campaigns. Now comes her first full collection, PUMA x ROSÉ, released globally on August 28.
The edit is grounded in a mostly monochrome palette with easy proportions. Oversized basics sit next to tailored notes, all signed with a crisp “ROSIE” wordmark that threads through the range and ties back to her own aesthetic.
Two takes on the Speedcat lead the release. Speedcat Ballet adds pointe inspired laces that wrap the foot. Speedcat OG Premium switches up the upper with statement lacing. Both keep the motorsport silhouette at the center while nudging it into her world.
Apparel returns to PUMA’s track roots. The Oversized Track Jacket and Relaxed Track Pants headline, with Half Zip and Full Zip layers rounding out the set. A mesh top carries the ROSIE graphic across the back for a clear brand note.
Accessories land small and functional. The X Small Duffle and Micro Grip bags finish the styling without adding bulk, a practical counterpoint to the roomier cuts up top.
Campaign imagery sets Rosé and her designs against natural backdrops, leaning into softness without losing edge. It tracks with her own words: “I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self.”
PUMA x ROSÉ releases August 28 on PUMA.com, PUMA flagships, and selected stockists.
