Apple Martin takes on her first fashion role as Self-Portrait brand ambassador, joining the label’s campaign roster.
Self-Portrait has named Apple Martin as its newest brand ambassador, marking her first official role in fashion. For the London based brand, it is another move in a steady rollout of partnerships with recognizable names that extend its presence beyond the runway and into global retail markets.
Martin, the daughter of Gwyneth Paltrow and Coldplay’s Chris Martin, joins a lineup of previous Self-Portrait faces that includes Jisoo and Emily Ratajkowski. The move reflects the brand’s approach of pairing globally recognized figures with product-driven storytelling, strengthening its reach across Western and Asian markets.
Since its founding by Han Chong in 2013, Self-Portrait has built a business defined by occasion wear at contemporary prices. Dresses and lace remain central to its identity, but the brand has expanded into separates and a growing accessories category, which have helped drive retail growth worldwide.
Ambassadors have become an integral part of that strategy. The mix of celebrity casting and everyday wearability ensures campaigns resonate beyond fashion week and into retail, where the brand’s pieces remain accessible. By bringing Martin into the fold, Self-Portrait signals a continuation of this formula as it looks to maintain visibility and reinforce its commercial focus.
