The two-time Oscar winner joins Roger Federer at Uniqlo to champion LifeWear and power projects tied to culture and community.
Cate Blanchett is joining Uniqlo as its newest Global Brand Ambassador, a move that aligns the actor’s cultural reach with the brand’s LifeWear philosophy of thoughtful, everyday design and social impact. The appointment places her alongside Roger Federer in Uniqlo’s ambassador roster.
In its announcement, Uniqlo outlined that Blanchett will collaborate on initiatives that reinforce LifeWear and its goal of making a positive contribution to society. The company framed her role around purpose as much as product.
The choice makes sense for both sides. Blanchett is a longtime UNHCR Goodwill Ambassador and recently helped launch the Displacement Film Fund with IFFR, an initiative Uniqlo supports as a founding partner. The program backs short films by displaced filmmakers with production grants, connecting her advocacy to the brand’s global footprint.
Tadashi Yanai, Fast Retailing’s chairman and CEO, praised Blanchett’s artistic stature and public engagement when welcoming her to the Uniqlo family. The company did not detail first campaigns, though past ambassadors have fronted major projects and sometimes collections.
Blanchett pointed to LifeWear’s focus on quality, longevity, and access, and noted she is excited to be in conversation with Federer and to reconnect creatively with Uniqlo creative director Clare Waight Keller. That connection hints at storytelling that folds fashion with human themes rather than pure celebrity gloss.
Uniqlo’s ambassador program often extends into community work. Recent efforts under The Heart of LifeWear have included HEATTECH donations in partnership with global organizations and appearances by Federer at on-the-ground events. Expect Blanchett’s remit to intersect with this social agenda as much as with campaigns.
