Claudia Schiffer has stepped back into the spotlight this year with a series of high-profile campaigns that underscore her lasting presence in fashion. At 54, the German model, known for her work in the 1990s, appears in ads for Balenciaga, Versace, and Chloé.
In Balenciaga’s Winter 2025 campaign, titled “The Clients,” Schiffer joins Nicole Kidman, Patrick Schwarzenegger, and Isabelle Huppert in images shot by Juergen Teller. The series presents models as everyday figures, a nod to Demna’s interest in redefining luxury through familiar forms.
Versace’s Fall/Winter 2025 campaign marks a milestone, as it serves as Donatella Versace’s last as chief creative officer. Schiffer appears alongside Kate Moss, Kristen McMenamy, and Amber Valletta in photographs by Mert Marcus. “Inspiring the present and anticipating the future,” Donatella Versace said of the collection. The images capture a sense of continuity, linking past icons to upcoming changes at the brand.
Chloé’s High Summer 2025 campaign, named “à la Plage,” finds Schiffer in a sunlit setting captured by David Sims. She models pieces like high-waisted denim and broderie anglaise tops, evoking a relaxed, sensual vibe that aligns with Chemena Kamali’s vision for the house.
Schiffer’s return points to a broader pattern in fashion, where brands turn to established names for reliability and classic beauty.
