Dakota Johnson Is Valentino’s New Global Ambassador

The actress reunites with Alessandro Michele as she joins Valentino, marking a new chapter in her long-standing fashion story.

Dakota Johnson Joins Valentino as Global Brand Ambassador Review
Dakota Johnson Joins Valentino as Global Brand Ambassador | Source: Valentino

Summary

  • Dakota Johnson is named Valentino’s new global brand ambassador, reuniting her with creative director Alessandro Michele.
  • The actress joins a growing lineup of talents shaping Michele’s evolving vision for the Roman house.
  • Johnson’s appointment signals Valentino’s continued focus on cultural resonance and individuality.

Dakota Johnson is the newest global brand ambassador for Valentino, a move that reunites her with creative director Alessandro Michele. The two have been close friends since Michele’s Gucci days, where Johnson served as one of his most enduring muses.

“I’m elated to be joining the Valentino family, and beyond happy to be reunited with my dearest friend Alessandro Michele,” Johnson said. “I am honored and excited to begin this new chapter with a team of such wonderful and talented people.”

Valentino described the partnership as a continuation of its dialogue with figures who represent artistry, elegance, and cultural resonance. It’s a fitting alignment for Johnson, whose career bridges indie cinema and Hollywood scale. She first appeared on screen as a child in Crazy in Alabama and became a global name through the Fifty Shades trilogy. More recently, she’s starred in Splitsville, which premiered at Cannes, and Materialists, directed by Celine Song and co-starring Chris Evans and Pedro Pascal.


Set to appear next in Verity alongside Anne Hathaway and Josh Hartnett, Johnson also joins Valentino’s circle of global ambassadors, a lineup that includes Clairo, Sophie Thatcher, Freen Sarocha, Jeff Satur, Lim Yoona, and Colman Domingo.

Her first campaign for the house is expected to debut soon, marking the beginning of her collaboration with Michele at Valentino.

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Valentino Alessandro Michele