Demna Selects New York for His First Gucci Cruise Presentation

Demna prepares for his first Cruise collection with a scheduled runway show in New York.

Demna Selects New York for His First Gucci Cruise Presentation
Demna Selects New York for His First Gucci Cruise Presentation

Gucci will present its Cruise 2027 collection in New York on May 16, 2026. This upcoming show serves as Demna’s first Cruise presentation for the house and follows his debut runway collection shown in February.

The location connects directly to the history of the brand. In 1953 the house opened its first store abroad in New York. That opening marked the start of the brand’s move toward global growth. The house describes the city as a place where bold vision and modernity meet, embodying a spirit of creativity and cultural dialogue.

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