The Past Lives actress continues her relationship with creative director Jonathan Anderson, joining the Parisian house ahead of his debut collection.
Summary
- Dior has appointed Greta Lee as its new brand ambassador.
- Lee is the second celebrity to join Dior under Anderson, after Mikey Madison, as he assembles a new front row for the brand.
Dior has named Greta Lee as a new brand ambassador. The appointment signals Jonathan Anderson is building his front row ahead of his womenswear debut for the house on October 1 during Paris Fashion Week.
The actress was previously an ambassador for Loewe during Anderson’s time there, so her move to Dior represents a continuation of their working relationship. The announcement was preceded by Lee’s appearances at the Venice Film Festival, where she wore several Dior looks. For the premiere of “A House of Dynamite,” she wore a custom black satin and green organza cocoon dress with an oversized bow. This use of the Venice red carpet reflects a wider trend of brands soft-launching looks from new creative directors before their official runway debuts.
Lee is the second celebrity to become a Dior ambassador under Anderson’s direction, following Mikey Madison. The official announcement portrait was shot by David Sims.
In an official statement, Dior noted Lee’s “talent and instinctive elegance – revealed in particular by her moving role in Celine Song’s Past Lives and this year by her performance in Kent Jones’ Late Fame – make her one of the most remarkable, unique contemporary actresses. This inspiring new alliance resonates perfectly with the House’s ever-evolving creativity.”
