Justin Bieber teases adidas Football x SKYLRK with soccer shoes and a jersey set ahead of the August 22 eyewear drop.
Justin Bieber is bringing SKYLRK to the pitch with adidas Football. On Instagram, he teased a pastel pink and cream shoe built on a cleat shape, followed by a kit that puts adidas’s Three Stripes next to SKYLRK’s wordmark. The vibe is practice field to street, read through Bieber’s eye for merch that lands in real life.
There is proof of concept. In one clip, his friend @bakarrrr juggles a ball in the pink and cream SKYLRK shoes. In another, a jersey set appears: light blue up top with dual branding, black pants below with the same pairing. It looks ready for five-a-side and errands after.
Bieber has been testing SKYLRK’s range beyond apparel. A concept bench hinted at objects, and the brand momentum tracks with his new album SWAG. The way he rolls out drops and teasers feels deliberate, with social as the first runway.
Mark your calendar. SKYLRK’s second release lands online August 22 at 10 a.m. PT with a focus on eyewear accessories.
