Kara Wai and Chen Duling step into ambassador roles at LOEWE, joining the house’s growing circle ahead of its Paris show.
Summary
- LOEWE has named Hong Kong actress Kara Wai and Chinese actress Chen Duling as its new brand ambassadors.
- The partnership brings together a veteran of Asian cinema with a rising star, representing two generations of talent.
- Both actresses are set to make their first official appearance for the brand at its Spring Summer 2026 runway show in Paris.
LOEWE has added two more names to its roster of ambassadors: Hong Kong actress Kara Wai and Chinese actress Chen Duling.
The announcement was timed with their recent appearances at the CASA LOEWE Shanghai opening and the Puzzle 10 presentation in Beijing. Both actresses are confirmed to attend the Spring Summer 2026 runway show in Paris this autumn, making their ambassadorship official on an international stage.
For Wai, who has been a fixture in Asian cinema since the early 1980s, the collaboration highlights a shared dedication to craft. “The brand’s enduring passion for art and culture has always inspired me,” she said, noting its alignment with her own decades-long career in film. She most recently won the Outstanding Actress Award at the 20th Huabiao Film Awards and will appear next in Keep the Beat.
Chen brings a different energy as one of China’s most-watched rising stars. With credits ranging from The Left Ear to this year’s hit drama The Glory, she has built a career on versatility. “I’m really looking forward to interpreting more surprises together with LOEWE,” she said. Her next project, Qiao Chu, is set to premiere later this year.
The pairing of Wai and Chen brings together two distinct perspectives: an actress who has shaped the industry over decades, and another who represents its next generation. Their first major outing as LOEWE ambassadors is set for Paris Fashion Week, where the house will present its Spring Summer 2026 collection.
