Opening July 31, Colm Dillane’s roof pitch crowns KidSuper World and jump-starts games, brand activations and neighborhood play for Brooklyn.
Colm Dillane has ticked off plenty of fashion milestones: a stint with LVMH, a Paris runway moment that critics actually cheered, even a custom Ken doll. Yet the thing lighting him up right now sits above 158 Roebling Street: a soccer field on the roof of KidSuper World.
Soccer is Dillane’s first language. He played seriously as a kid in New York, then went pro in Brazil after high school. When he bought the 10,000-square-foot Williamsburg building that now holds his studio, gallery, hybrid store and community space, a pitch on top was part of the blueprint. What he didn’t plan for was how long it would take. Permits, funding, neighbors, the Department of Buildings: all part of the grind before this green rectangle could happen. The field is not regulation size, but it is perfect for a small-sided game, which is how most New Yorkers actually play.
Getting it built took a team. Puma and Jameson, frequent KidSuper collaborators, are in. Hublot, official timekeeper of world soccer and a new partner for Dillane, signed on too. “It takes a village” is how he sums it up, and in this case the village arrived wearing cleats and wristwatches.
Puma’s link to Dillane started with soccer-inflected capsules, then escalated when KidSuper designed jerseys for seven squads at the FIFA Club World Cup. Jameson just announced a multiyear North American partnership with MLS and will now back future KidSuper soccer happenings. With the World Cup landing partly in the United States next year, the timing feels sharp. Expect brand activations, matches, maybe some late-night five-a-side when the skyline is doing its thing.
The pitch will host Dillane’s own KidSuper team, weekend leagues, and plenty of open play time for neighborhood kids. “There were never enough places to play when I was growing up here,” he has said more than once. The goal is for this to become one of those can’t-miss New York spots, the kind locals brag about and visitors hunt down.
The KidSuper Football Pitch opens July 31.
